REVOLT, the leading Black-owned and operated multimedia company, in partnership with Target and Google, is excited to announce the highly anticipated return of Bet on Black for its fourth season, premiering on October 14, 2024. This season, the groundbreaking competition series welcomes its new host and cultural sensation Pretty Vee, and for the first time, takes an industry-focused approach by spotlighting the entrepreneurial journeys of six Black-owned businesses in the dynamic beauty sector.

The upcoming season brings fresh energy and perspective as it showcases Black entrepreneurs who are transforming the beauty industry with innovative, culturally resonant products and services. The six Black-owned beauty businesses will compete for a grand prize of $200,000 in undiluted equity to help scale their businesses, with each episode spotlighting their pitches and business plans. Expert judges Shequeita Orr Frazier, Senior Director Target Accelerators; Erica Douglas, Founder and CEO of mSEED group; Julissa Bermudez, television host and producer; and Monique Rodriguez, Founder and CEO of Mielle Organics, will provide invaluable entrepreneurial insights and expertise. Mentors Melissa Butler, Founder and CEO of The Lip Bar; Adrienne Lofton, Vice President of Consumer Marketing at Google; and Dr. Kari Williams, Director of Education at Cécred, will also guide contestants, empowering them to unlock their full potential in the competitive beauty industry.

"Bet on Black showcases the brilliance, creativity, and relentless drive of Black entrepreneurs across America," said Detavio Samuels, CEO of REVOLT. "This season, with the tremendous support of partners like Target and Google — We're not only helping these entrepreneurs grow their businesses, we're directly confronting systemic barriers in the beauty industry head-on by assuring Black innovators receive their rightful seat at the table. Read More